Session 1B

Marketing/Sales/Strategy
There is a Tool for That! Using Data and Customer Insights to Evaluate Tools and Services

In scholarly publishing only one thing is certain: change. While our customers are becoming increasingly comfortable with a rapidly shifting technology landscape our revenues and shifting workflows don’t always allow for the development and subsequent roll-out of new, innovative and custom tools and services. This is where third-party tools and services come in—often these technologically advanced tools provide solutions to challenges facing our audiences. But how do publishers know when to adopt a new third-party tool or when to go it alone? The goal of this session is to outline a framework for identifying when new tools and services should be adopted, as well as methods for setting metrics for success to determine the response and engagement with publisher adopted tools. This session is not meant to evaluate any particular tool or service; but rather to provide a repeatable method for publishers to use their own data and insight to evaluate any third-party tool.

Moderator

Ann Michael, Delta Think
Ann Michael is President and Founder of Delta Think, a publishing consultancy focused on innovation in product strategy, development, and content management. Delta Think has worked with dozens of major commercial and non-profit scholarly and educational publishers as they clarified their business objectives, gained insight into their customers' needs, defined new content products and business models, introduced new tools and technologies, and developed the skills and expertise needed to be successful in an ever changing publishing environment. Ann is currently President-elect of the Society for Scholarly Publishing (SSP), a frequent organizer and speaker at publishing conferences and events, and is a contributor to the SSP's blog, The Scholarly Kitchen.

Speakers

Paul Gee, The JAMA Network, American Medical Association
Paul Gee brings experience in both the society world and commercial publishing. He started his career as an editorial assistant at American Association for Cancer Research, then moved to Wolters Kluwer Health. At Wolters Kluwer, he started as Lead Editorial Coordinator, managing operations for four medical journals, and ultimately became Online Products Publisher, driving growth across a portfolio of products. In 2012, he joined the JAMA Network as Senior Product Development Manager, and increased his level of responsibility to his current VP position. Paul brings to scholarly website development a unique mix of editorial and process focus along with business model strategy.
Jill Treby, International Association for the Study of Pain
Jill Treby is the Director of Membership and Marketing at the International Association for the Study of Pain (IASP), the leading professional forum for science, practice, and education in the field of pain.  As the largest multidisciplinary organization focused specifically on pain research and education, Jill oversees the communication and delivery of scholarly content and program information to their very diverse membership of scientists, clinicians, health-care providers, and policymakers.  With a scholarly publishing and association management career spanning more than 18 years, Jill has a reputation for fostering strategic insights and innovation, risk-taking, effective collaboration, thoughtful leadership, and delivery of high-impact programs such as the IASP’s newly-developed content and digital strategy.  Prior to joining IASP in 2016, Jill also held management positions at the American Geophysical Union and the American Chemical Society. Twitter Handle: @IASPPAIN
Daniel Griffin, Duke University Press
Daniel Griffin is the first Web Presence Manager for Duke University Press, where he is responsible for developing and delivering the strategic road map for the Press' web portfolio. Previously he held the position of Web Marketing & Metadata Coordinator at the Press in the Marketing and Sales Department. Before that he worked at Duke University Libraries in a variety of roles, including as the inaugural Digital Humanities Assistant for Duke University's Humanities Writ Large Initiative. At Duke University, he worked as an editorial assistant on several book projects and was an instructor in the Classical Studies department. He has degrees from both Duke University and the University of Michigan.