New Challenges/New Innovations
Artificial Intelligence: How will Publishers Benefit from Artificial Intelligence?
Smart publishers are beginning to embrace AI and are weaving it into the core of their business — to source new content, to inform and improve content and for new product development. Publishers are also using AI to reduce costs in their editorial processes. Many publishers already use natural language processing to provide sematic enrichment and content recommendations for users. In this session we will hear from publishers which are experimenting with AI to add efficiency to their business operations, add deeper and more relevant content to their existing content and enter new markets and/or source new content which otherwise might require significant investment and business risk.