Session 2F

New Challenges/New Innovations
Digital Transformation and a New Paradigm for Scholarly Publishing

Understanding how to leverage research content in new ways can extend readership for publishers and potentially membership for societies. The journal article is an efficient format for those who work in a discipline. However, research increasingly occurs at the intersection of disciplines, requiring new formats and methods to share results with a broader audience. Knowablemag recently launched by Annual Reviews and Plantae led by the American Society for Plant Biologists, are examples of new initiatives designed to reach an intended audience by making content available in new ways. What inspired these projects and what was required to make them a reality? How has it gone so far? What is being done to make them sustainable?

Join the panel to learn about fresh approaches to communicating science and join the conversation to address your questions as we explore the opportunities available when we experiment with content.

Moderator

Judy Luther, Informed Strategies
Judy Luther is President of Informed Strategies, a consultancy she created to provide a win/win for content creators and consumers. Her clients include societies, commercial publishers, vendors and innovators. Having worked in higher education, Judy’s knows the market from the inside out, which led to a career in institutional sales that included directing sales to universities and corporations for the citation indexes (owned now by Clarivate). Involved in new initiatives, Judy co-led the NISO Working Group that created SERU (Shared Electronic Resources Understanding) to shorten the sales cycle for publishers, and initiated the Juried Product Development Forums for the Charleston Conference. A Past President for the Society for Scholarly Publishing (SSP), and a chef in the Scholarly Kitchen, she also serves on the editorial boards of UKSG Insight, Journal of Electronic Publishing, The Charleston Advisor, Against the Grain, and Learned Publishing. Judy has an Executive MBA (Emory University) and an MLS (Florida State University). Twitter Handle - @JudyLuther

Speakers

Richard Gallagher, Annual Reviews
Richard Gallagher is President & Editor-in-Chief of Annual Reviews, a nonprofit publisher that synthesizes and integrates knowledge for the progress of science and the benefit of society. Richard has a PhD from the Department of Cell Biology at Glasgow University, Scotland, and spent 10 years in research, five as Wellcome Trust Lecturer in Immunology at Trinity College, University of Dublin, Ireland, working on the immunopathology of celiac disease. He served as Office Head and Senior Editor for Science magazine’s Europe Office in Cambridge, England before being appointed Chief Biology Editor at Nature in London, England where he managed publication of the papers describing the sequencing of the human genome. He was later appointed Publisher of Nature before moving to Philadelphia, PA where was Editor & Publisher of The Scientist magazine.
Susan Cato, American Society for Plant Biologists
Susan Cato is Director of Digital Strategy for the American Society of Plant Biologists (ASPB), a global professional society for plant scientists. Over the past 25 years, Susan has served in a variety of positions for trade associations, nonprofits, and professional societies – working at a strategic level to maximize awareness, visibility, growth, and engagement. These include The Optical Society, Biotechnology Innovation Organization, Consumer Technology Association, LeadingAge, and others. In her current role at ASPB, Susan developed an innovative strategy for community growth and engagement through a sophisticated mix of content, community, and communications – all enabled by a solid technology foundation. Along with launching an online community of more than seven thousand users, she has produced several new products including podcasts, seminar series, annual scorecards, curated research alerts, and online courses. ASPB leverages these assets as part of the overall strategy and has seen community growth as well as awareness and visibility of ASPB increase as a result.