Session 3B

Marketing/Sales/Strategy
Strange Bedfellows: Integrating Editorial and Sales to Maximize Success

The scholarly communications landscape is increasing in complexity. Publishers can no longer afford to allow departments to operate in silos. Sales colleagues at a publishing house need to understand the goals and objectives of their Editorial colleagues - and vice versa - in order to make the most of market conditions and partner effectively. Ideas for new products can come from Sales interactions with customers, and editorial data and bibliometrics can better inform Sales conversations. Shared tools can be a plus. There is added complexity when it comes to societies. Scholarly societies expect more from their publishing partners than Impact Factor and circulation reports. They must work with their publishers to ensure effective lines of communication. Whether you advocate for better information exchange across Sales and Editorial or integrate your Sales and Editorial functions under one umbrella, you will increase your chances of success in current markets. This roundtable session will provide an overview and case studies demonstrating how Editorial and Sales can operate in tandem to achieve mutual goals. Presenters will offer examples of how they are increasing the effectiveness of traditional Editorial and Sales operations through collaboration. Attendees are invited to share their ideas.

Moderator

Heather Staines, Hypothes.is
Heather Ruland Staines, PhD, is Director of Partnerships at Hypothesis, a non-profit in the annotation/collaboration space. Her previous roles include Director for the ProQuest Global Content Alliance and VP Publisher Content Strategy, SIPX (formerly the Stanford Intellectual Property Exchange), Global eProduct Manager and Senior Manager eOperations, Springer SBM (now Springer Nature). She began her publishing career as a book acquisitions editor for Praeger Publishers, where she was eventually Editorial Director for Praeger Security International, a multi-format imprint. She is a frequent participant in industry events, including the Society for Scholarly Publishing, American Library Association ALCTS CRS, ALPSP, Force11 and more. In August 2016, she joined Project COUNTER as a member of its Board of Directors. She is part of NISO's Transfer Standing Committee, NASIG's Digital Preservation Task Force, RA21 Working Group, and the STM Association's Futurelab and Programming Committee. She earned a PhD in Military History from Yale University. Twitter Handle: @heatherstaines

Speakers

Vida Damijonaitis, American Medical Association
Vida Damijonaitis is the Director of Worldwide Sales at the American Medical Association where she is responsible for all content sales of AMA journals, including all licensing and print circulation. Prior to her current position, she was the Marketing Manager for AMA Publications. From 1998 - 2000, Ms. Damijonatis worked in Maketing for Consumers Digest and Your Money Magazines. She holds a bachelors degree from the University of Illinois at Chicago, a master of science degree from Roosevelt University, and an MBA from Northwestern University.
Kathleen Gaffney, KG Publishing Solutions, Inc.
Kathleen Gaffney formed KG Publishing Solutions in 2014, bringing her scholarly publishing consulting services to STM societies and associations. Her services include managing publisher RFPs and publisher selection, journal contract renewal negotiations, strategic planning and facilitation, new product development, and EiC recruitment. Kathleen has facilitated the migration from self- to contract publishing and manages the publisher relationship on behalf of several society clients. She maintains strong relationships with university presses and all of the commercial publishing houses in the STM market. Kathleen also currently serves as Publishing Director for the Seismological Society of America. Prior to consulting, Kathleen gained 20+ years of experience leading publishing teams at Wolters Kluwer and Elsevier. She served as Vice President of Medical Journals at Wolters Kluwer Health/Lippincott Williams & Wilkins and was a Publishing Director with Elsevier’s Health Sciences division. As publisher and consultant, Kathleen has launched new journals and relaunched long-established journals to meet market needs as business models continue to evolve.
Alison Labbate, Wiley
Alison Labbate is Editorial Director at Wiley, where she works with medical societies to strengthen and develop their publication programs. She aspires to an interconnected world where critical research is easily shared, readily available, and digested according to each person’s ability. In addition to acquiring, launching, and improving peer-reviewed journals in various disciplines, Alison manages and mentors fantastic colleagues who are building their own skills and resumes. Prior to joining Wiley, Alison worked at Blackwell (Malden, MA), SAGE Publications (Thousand Oaks, California), and Taylor & Francis (Washington, DC and Philadelphia, PA). She began her publishing career at a trade publisher in Washington DC.
Jessi Schatz, Emerald Publishing
Jessi Schatz is a Publisher at Emerald Group Publishing. In addition to managing Emerald’s Tourism and Hospitality Management journals, she also is responsible for managing a portfolio of marketing and business titles. Jessi previously worked on Emerald’s North American sales team, and prior to that she worked in (and adored) public libraries. A graduate of Allegheny College, Jessi is an avid consumer of science fiction/fantasy audiobooks.