Session 4D

Tools and Technologies
Making Metadata Work for Everyone: A Functional View of Metadata in the Scholarly Supply Chain

It’s well understood that metadata is a driving force behind the development and distribution of scholarly content. Metadata is no longer just citation information; its function is much deeper and broader than bibliographic. In fact, some consider metadata to be the core ecosystem around an article or monograph. Yet the industry still struggles with metadata issues:
- Lack of consistent licensing information in metadata feeds
- Revision control for metadata corrections
- Lack of resources to generate metadata to the correct standard
- Discrepancy between the needs of STM vs SSH content

This panel session will illustrate the flow of metadata through the content life cycle: from researcher to reader and all the players in between. We will discuss and depict what’s important from the perspective of an author, publisher, service provider, platform provider, librarian, funders, and readers. Panelists will speak to their business requirements as we follow metadata examples through a publishing workflow, pausing to discuss known issues that need to be addressed such as
- Proprietary DTDs
- Definition of publication date in an open digital world (e.g., version of record, accepted manuscript, online publication)
- “Quality” as a matter of perspective

Attendees will walk away from this presentation with the understanding that my metadata is your metadata is our metadata.


Marianne Calilhanna, Data Conversion Laboratory, Inc. (DCL)
Marianne is Vice President of Marketing at DCL, a leading provider of data and content transformation services and solutions. Using the latest innovations in artificial intelligence, including machine learning and natural language processing, DCL helps publishers organize and structure data and content for modern technologies and platforms. Marianne started her career in publishing in the early days of SGML and she continues to promote the utility of markup and metadata in publishing workflows. She is an active member in the SSP Marketing and Communications Committee and the Philadelphia Regional Chapter as well as a member of Metadata 2020.


Jabin White, ITHAKA
Jabin White is Vice President of Content Management for ITHAKA, an organization committed to helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. ITHAKA provides several services to the academic community, including JSTOR and Portico, which increase access to scholarly materials and ensure their preservation for future generations. With a heavy background in XML theory and practice, Jabin has spent most of his career evangelizing the benefits of markup languages and related technologies, including content management, workflow enhancements, and authoring tools. Prior to joining ITHAKA, White served as Director of Strategic Content at Wolters Kluwer Health's Professional & Education (P&E) Division, Vice President, STM Sales for Scope eKnowledge Center, and VP of Product Development at Silverchair, Inc., a leading developer of information solutions for health care publishers. He also spent 5 years as Executive Director of Electronic Production at Elsevier, serving the Health Sciences Division. White started in health sciences publishing as an editorial assistant at Current Medicine and has held digital publishing positions at Mosby, Lippincott Williams & Wilkins, and Unbound Medicine. He is a graduate of Wake Forest University with a BA in history and has a Masters in Business Administration from Pennsylvania State University.
Mary Steermann, American Academy of Pediatrics
Mary Steermann is Director, Editorial and Production Services for the American Academy of Pediatrics. She has over 25 years’ experience directing publishing operations for the American Medical Association and the American Academy Orthopaedic Surgeons. In these roles, she transitioned the editorial and production teams to an XML-first workflow and implemented new technologies to support this effort. Mary has been a speaker and panelist at SSP, CBE and GCA conferences, and she has held board positions with several publishing associations in the Chicago area. She holds a BA from the University of Illinois at Champaign-Urbana, and she completed coursework at Stanford University and at the Rochester Institute of Technology.
Evan Owens, Cenveo Publisher Services
Evan is VP Publishing Technologies at Cenveo Publisher Services, a recognized leader serving the scholarly publishing community with editorial, production, and technology solutions. He has been working in academic publishing for 30 years: The University of Chicago Press, Portico / JSTOR, and AIP Publishing. He has been active in information standards (ISO 12083 DTD, NLM DTD, JATS), digital preservation (PREMIS and JHOVE), and in industry organizations and initiatives including Crossref, NISO, and CHORUS. He has been a frequent speaker at events in the publishing and library communities since the 1990s, including AAP, AAUP, CESSE, CNI, DLF, NARA, NDIIP, NISO, SSP, and STM.