Sponsored Session - Impelsys

Sponsored Session
Leverage Technology to Supercharge your Digital Strategy - Obtain a 360 Degree View of your Customer Journey and Promote Unified Customer Experience Across Content Types

Professional associations and societies are on a constant lookout to provide more value by enhancing their membership benefits. While the core objective remains to be propagation of knowledge and furthering sciences by reporting new research through journal publications, professional associations and societies today offer diverse forms of repurposed content to assist learning and progress of science across specific disciplines.

Through this interactive session, we intend to encourage and educate traditional academic publishers to look beyond journals, to embrace other content formats such as simulations, videos and audios, digital courseware, enhanced and interactive eBooks, regulatory certifications and accreditations, documents and other custom formats in order to foster better learning outcomes and enhanced member benefits.

On the business side, the session will address new product development opportunities and monetization of existing assets helping to drive new strategic initiatives for professional and academic publishers. The session will throw light on how some of the biggest professional associations have reaped benefits of journal derivatives.



Sameer Shariff, Impelsys Inc
Sameer is an entrepreneur with a passion for turning ideas into real businesses. As the Founder and CEO of Impelsys Inc., he drives Impelsys' business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing and education market. Impelsys’ platforms are being used by hundreds of publishers to provide content and learning to thousands of libraries and millions of readers around the world. Prior to the Impelsys chapter, Sameer co-founded Medsite Inc. As Chief Strategic Officer and Executive Vice President of Sales, he helped Medsite become one of the largest Internet pharmaceutical marketing companies in the United States. Sameer is often invited to speak at various events and tradeshows. He has also been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications. Twitter Handle - @sameershariff
Kotesh Govindaraju, Impelsys Inc