Sponsored Session - Yewno

Sponsored Session
How AI can improve Discoverability of Publishers Content and Support Strategic Decision Making

Using artificial intelligence technology, which can read and understand full text, publishers no longer need to rely on metadata which may be limited in volume and sometimes dated.  Often backlist content in particular may have less detail and therefore will be surfaced less often in internal and external search results.  Publishers can benefit from understanding their own content in more granularity and users, in turn, can benefit from the ability to surface previously hidden content.  In this panel, we will explore some specific use cases of how content that had not previously been highlighted, has been found and can be used advantageously to help strategic decision making and customers alike.



Ruth Pickering, Yewno
Ruth Pickering, Co-Founder and Chief Business Development and Strategy Officer. Ruth has worked for both blue-chip corporations and startups and has extensive experience across product development, program management and strategy. Ruth’s experience spans from media technology and telecommunications to AI, where prior toYewno, she served as managing director of BT Wholesale; was one of the Global Telecoms Business top 40 under 40 in 2010, and was shortlisted for ‘Woman of the Year in Technology in 2011. Twitter Handle - @doyewno
Terry Ehling, MIT Press
Terry Ehling is the Director of Strategic Initiatives at the MIT Press.  She began her publishing career at MITP in 1983 and before returning to the Press last fall, made stops at Cornell University Library (Executive Director, Project Euclid) and at Project MUSE (Associate Director).