SSP Books Quick Starter Training Pre-Meeting Seminar
This premeeting training session will provide attendees with a complete overview of the academic books ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The session program is composed of several “modules” touching on all major facets of books publishing—financial skills and business models; marketing, editorial, and production; and the future of books publishing—each led by experts in their respective fields. A bonus module will also introduce attendees to digital workflows for both books and journals.
The course has been designed especially for earlier- to mid-career professionals currently working in scholarly publishing and hoping to gain a more rounded perspective on the books publishing environment. It will also be useful to vendors and librarians who wish to enhance their understanding of books publishing.
All times are listed as EDT.
Tuesday,
May 18
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9:00–9:30 am |
Opening Remarks and Breakout “Buzz” Session |
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9:30–10:15 am |
Books Module 1: The Business of Academic Books Publishing |
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Vivian Berghahn, Berghahn Publishing |
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Ashley Runyon, University Press of Kentucky |
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- The books P&L
- Assessing the financial success of an existing portfolio
- Assessing the financial success of a new book or series
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10:15–10:30 am |
Break |
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10:30–11:30 am |
Books Module 2: Acquisitions |
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Gita Manaktala, MIT Press |
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Lauren Schultz, AIP Publishing |
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- Author and editor recruitment and management
- The review process for books
- Development
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11:30–12:00 pm |
Break |
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12:00–12:45 pm |
Books Module 3: Production and Editorial |
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Kate Warne, University of California Press |
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Meg White, Delta Think |
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- Editing and design
- Print vs. digital
- Production challenges
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Wednesday, May 19 |
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9:00–9:15 am |
Opening Remarks and Breakout “Buzz” Session |
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9:15–10:15 am |
Digital Workflows |
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Bill Kasdorf, Kasdorf & Associates, LLC |
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Barbara Kline Pope, Johns Hopkins University Press |
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Jabin White, ITHAKA |
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- Accessibility
- Standards
- Metadata
- Working with eBook platform partners
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10:15–10:30 am |
Break |
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10:30–11:45 am |
Books Module 4: Sales and Business Modules |
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Lisa Nachtigall, Oxford University Press |
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Allison Durocher, American Academy of Pediatrics |
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Marit Vagstad, Springer Nature |
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- Markets for scholarly books (institutional, retail, direct,
special, etc.)
- The role of resellers
- Licensing and role of eBook aggregators
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Thursday, May 20 |
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9:00–9:15 am |
Opening Remarks and Breakout “Buzz” Session |
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9:15–10:15 am |
Books Module 5: Marketing |
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Stephanie Williams, Wayne State University Press |
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Emily Hamilton, University of Minnesota |
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- Marketing strategy
- Marketing tactics, ops, and execution
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10:15–10:30 am |
Break |
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10:30–11:30 am |
Books Module 6: The Future of Book Publishing |
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Charles Watkinson, University of Michigan Library |
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Kelley Squazzo, Project MUSE |
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Heather Staines, DeltaThink |
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- Open Access books
- The future of the academic monograph
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