Marketing Mastery in 2025: Current & Emerging Trends for Impact
Wednesday, October 30, 2024
11:00 am–12:00 pm ET
This webinar was recorded and can be viewed in the SSP OnDemand Video Content library. To purchase, either log in or create an account, then register at the appropriate rate. Learn more about what’s available in the OnDemand library.
Marketing in scholarly publishing is changing faster than ever, with new platforms, technologies, algorithms, and expectations. Staying ahead has never been more challenging—or more critical. Join us for a forward-thinking discussion that aims to provide attendees with actionable insights and practical tools to thrive in the fast-paced world of scholarly marketing.
In this dynamic session, our expert panel will highlight current and emerging trends that are driving real results for the scholarly community such as:
- Personalized and interactive content to engage your audience
- AI-driven strategies
- Metrics that matter most to measure success
- Strategies to achieve big results even when budgets are tight
- Marketing for an increasingly fragmented social media environment
- Emerging platforms and formats to expand your reach
- And more!
Whether you’re a seasoned marketer or new to the field, this webinar will provide the tools and insights to future-proof your marketing strategy. Don’t miss this opportunity to learn from industry leaders, sharpen your skills, and gain a competitive edge. Register today!
Moderator:
Rebecca Michaels-Walker, Content Marketing Specialist, Canadian Science Publishing
Rebecca Michaels-Walker is the Content Marketing Specialist for Canadian Science Publishing, Canada's largest not-for-profit scientific publisher. She is a science communicator and advocate for open science.
Speakers:
Hannah Baldwin, Director of Marketing Success, The International Bunch
Hannah has over 25 years of strategic marketing expertise. She has specialized in digital and scientific publishing and worked in-house for organizations like the ProQuest, Cambridge University Press, the IET and the Royal Society of Chemistry and is now Director of Marketing Success for The International Bunch. Hannah specializes in strategic marketing, customer experience and upskilling people and teams. Hannah is co-chair of the ALPSP Marketing Connected Special Interest Group as well as a trainer, mentor and committee member for ALPSP and mentor for the CIM. She has a keen interest in horses and volunteers her time with the British Grooms Association and British Equine Association. She is also Chair of Trustees for Jimmy's Cambridge, a community-based charity that helps those who are rough sleepers. Hannah lives in a quaint English village, with her husband and two gorgeous dogs, Muzzle and Moth.
Anne Stone, Marketing Consultant, Stone Strategic Marketing Services
Anne Stone works with publishers, associations, and technology solutions providers to develop and launch strategic marketing programs, products, and campaigns. Projects she's collaborated on with clients often include branding, positioning, and messaging informed by market research. She is an active volunteer with SSP and C4DISC's Workplace Equity Survey committees, and serves on the board of Learned Publishing.
Patti Kurtz, Consultant, Clarke & Esposito
Patti Kurtz is an accomplished marketing leader with extensive experience in publishing, digital innovation, and technology. She has led transformative initiatives in prominent organizations, including her role as Director of Digital Strategy at Health Affairs, where she spearheaded digital communications, growing engagement and advertising revenues significantly. At Johns Hopkins University Press, she directed marketing efforts for Project MUSE, leading record-breaking growth through a comprehensive transformation strategy. Additionally, Patti has provided strategic guidance to various publishers through her work with Clarke & Esposito, where she focused on marketing technology, user experience, and data-driven initiatives. Her expertise lies in developing impactful marketing strategies that leverage digital tools to drive business results.
Webinar Registration Pricing:
SSP Member Registration - $55
Non-member Registration - $80
AUPresses, NISO, LPC, ACSE, NASIG Registration - $65
Low/Middle Income Country Member Registration (as classified by World Bank) - $10
Low/Middle Income Country Non-Member Registration (as classified by World Bank) - $15
Residents of countries classified as low, lower middle, or upper middle on the World Bank List of Economies quality for a discounted registration rate. Select the Main Registration type and the discount is applied to registrations for attendees residing in any country that is not classified “high income.” Discounts cannot be combined with organization group discounts.
NEW! Bulk Registration Packages
Why watch alone when you can watch with your colleagues? Bulk Registration Packages are available. Each registrant receives separate access credentials. Must provide email addresses of registrants during registration.
Package of 5 Registrations - 20% discount
SSP Member - $220
Non-Member - $320
Package of 10 Registrations - 30% discount
SSP Member - $385
Non-Member - $560
Package of 25 Registrations - 50% discount
SSP Member - $687.50
Non-Member - $1,000
Individual discounts are also available:
Purchase 3 webinars at the same time (on the same transaction) and receive 10% off your order. Use promotional code: WEB10
Purchase 6 webinars at the same time and receive a 15% discount off your order. Use promotional code: WEB15
Discount cannot be applied retroactively if webinars are purchased separately. Bulk pricing and package discounts cannot be combined.
Sponsors:
Refund/Cancellation Policy
No refunds will be processed for webinars. SSP encourages you to send a substitute in your place if you cannot attend and the webinar is recorded and available to registered attendees for 60 days after the broadcast. SSP reserves the right to cancel any program. In the unlikely event of cancellations, we will refund your registration fee, however, SSP is not responsible for any costs, damages, or other expenses of any kind incurred by registrant. Speakers are subject to change without notice.
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