2017 Fall Seminar: New Directions in Society & Nonprofit Publishing
Society-based and other non-profit publishers face unique challenges in an ever-changing information landscape. How do we stay relevant to our member, reader, author, and library constituencies? How do we not only meet but also anticipate their needs? What are the next great trends in technology, metrics, and new forms of publishing?
Join us in Washington, D.C., for the 2017 SSP Fall Seminar - through morning panel sessions, a networking lunch, and afternoon roundtable discussions, we will explore trends and advances in issues such as editorial technology, marketing and customer insight, and open access and intellectual property.
October 4, 2017
8:30 AM - 4:30 PM Eastern Time
AAAS (American Association for the Advancement of Science)
1200 New York Ave,
NW Washington, DC 20005
8:30 am Registration and Continental Breakfast
9:00 Opening Remarks
9:15 Featured speaker: Greg Tananbaum, Meta/Chan Zuckerberg Initiative
A unique challenge for society and nonprofit publishers is the balance between creation and dissemination of research, and sustainability for the organization. Funder mandates for open access make data/research free and available, but so does piracy—radically different ends of the OA spectrum. Moreover, an explosion in how we access research has transformed scholarly communication: preprints, open data, and code redefine our expectations. Reuse is another key issue for society publishers. Finally, we tend to think of big funders driving initiatives and technology in open access; yet society and nonprofit publishers have the best sense of what they and their members need, and what’s possible for the future of research and ideas.
10:15 New Directions in Access to Research
Attendees will hear from a two experts about the innovative ways in which organizations are working to expand access to research. The speakers for this program will discuss how different organizations are working to ensure that research, including but not limited to, the final published paper, is widely available and accessible. These innovations in the scholarly publishing process broaden the reach of research and therefore may increase the impact of research results..
Ashley Farley, Associate Officer of Knowledge and Research Services
Bill and Melinda Gates Foundation
11:15 New Directions in Editorial Technology
This session will take a closer look at new and changing editorial technology, and and how publishers are embracing this technology to achieve their content strategies. For example, peer review technology is changing to accommodate the growing complexity of the scholarly publishing ecosystem and every growing variations on the peer review process. Michael Clarke will provide a whirlwind tour of what’s new and notable in this important area. Wendy Queen will present a hypothetical case study of taking a book title through editoria (California's digital book production platform) to MUSE Open (MUSE's OA distribution piece).
Michael Clarke, President, Clarke & Company
Wendy Queen, Director, Project MUSE
Johns Hopkins University Press
12:15 pm Networking Lunch
1:15 Featured speaker: Jerry Sheehan, Deputy Director, National Library of Medicine
As Deputy Director, National Library of Medicine, Jerry Sheehan shares responsibility for overall program development, program evaluation, policy formulation, direction and coordination of all Library activities. He has been actively engaged in issues of open science at the NIH, Federal (interagency), and international levels and sees many opportunities for collaboration between Federal agencies and SSP members as we move toward an open science future. Mr. Sheehan has been actively involved in international government discussions about intellectual property rights, public access to the results of government-funded research and industry-science relationships.
2:00 New Directions in Marketing and Customer Insight
How do we know if we are effectively positioning our publications in a way that aligns with our target audiences? How do we determine gaps in service or information that could lead to new product development? How do we measure the success of our products in a milieu where open access, rather than sales, is becoming increasingly common? How do we know we are choosing the right content for our readers? In this session, we examine how publishers can use customer insight to build marketing strategies that align with customer needs through by implementing a three-tier process: conducting market research, analyzing the findings, and building market strategy.
Lori Carlin, Director, Marketing and Senior Consultant, Delta Think, Inc.
Wendy Newsham, Director of Sales, Mary Ann Liebert, Inc
3:15 Roundtable Discussions*
4:30 Closing Remarks/Adjourn
*Roundtable discussions will not be live-streamed for virtual attendees. Virtual attendees are invited to engage in an online chat discussion with fellow virtual attendees.
Thank you to our Sponsors:
SSP Member EB Registration before September 20: $349
SSP Member Regular Registration after September 20: $399
Nonmember EB Registration before September 20: $449
Nonmember Regular Registration after September 20: $499
Fee includes continental breakfast and lunch
Virtual Meeting Registration:
SSP Member EB Virtual Registration before September 20: $175.00
SSP Member Regular Virtual Registration after September 20: $200.00
Nonmember EB Virtual Registration before September 20: $225.00
Nonmember Regular Registration after September 20: $250.00
SSP Member EB Virtual Group Registration before September 20: $436.00
SSP Member Regular Virtual Group Registration after September 20: $499.00
Nonmember EB Virtual Group Registration before September 20: $561.00
Nonmember Regular Virtual Group Registration after September 20: $624.00
The group registration option is a single sign-on and all registrants must be in the same location to view the Virtual Meeting.
The group option is available for groups of 2 or more.