Books Quickstarter Training OnDemand

On-Demand Training Course

This collection of content items will provide attendees with a complete overview of the academic books ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The program is composed of several “modules” touching on all major facets of books publishing—financial skills and business models; marketing, editorial, and production; digital workflows, and the future of books publishing—each led by experts in their respective fields.

The course has been designed especially for earlier- to mid-career professionals currently working in scholarly publishing and hoping to gain a more rounded perspective on the books publishing environment. It will also be useful to vendors and librarians who wish to enhance their understanding of books publishing. Access to modules is valid for 6 months from time of purchase. 

Modules

Module 1 The Business of Academic Books Publishing
  Preview Module 1>>
Vivian Berghahn, Berghahn Publishing
Ashley Runyon, University Press of Kentucky
  • The books P&L
  • Assessing the financial success of an existing portfolio
  • Assessing the financial success of a new book or series
Module 2 Acquisitions
Gita Manaktala, MIT Press
Lauren Schultz, AIP Publishing
  • Author and editor recruitment and management
  • The review process for books
  • Development
Module 3 Production and Editorial
Kate Warne, University of California Press
Meg White, Delta Think
  • Editing and design
  • Print vs. digital
  • Production challenges
Module 4 Sales and Business Modules
Lisa Nachtigall, Oxford University Press
Allison Durocher, American Academy of Pediatrics
  Marit Vagstad, Springer Nature
  • Markets for scholarly books (institutional, retail, direct, special, etc.)
  • The role of resellers
  • Licensing and role of eBook aggregators
Module 5 Marketing
Stephanie Williams, Wayne State University Press
   Emily Hamilton, University of Minnesota
  • Marketing strategy
  • Marketing tactics, ops, and execution
Module 6 The Future of Book Publishing
Charles Watkinson, University of Michigan Library
Kelley Squazzo, Project MUSE
   Heather Staines, DeltaThink
  • Open Access books
  • The future of the academic monograph
Module 7 Digital Workflows
Bill Kasdorf, Kasdorf & Associates, LLC
Barbara Kline Pope, Johns Hopkins University Press
Jabin White, ITHAKA
  • Accessibility
  • Standards
  • Metadata
  • Working with eBook platform partners

 

Registration Pricing

Individual User License

For an Individual User subscription, please select the Individual User Pass registration type.

Single User License
Member: $250
Non-Member: $300

Multiple Users License

To purchase a subscription for 5 or more users, select the appropriate Multiple User registration type and then provide the name and email address for each user.  Each user will have their own log in credentials and will receive a separate confirmation email after we process your order.

Multiple User License (5-9 users)
Organizational Member: $1125
Non-Member Organizations: $1350

Multiple User License (10-19 users)
Organizational Member: $2150
Non-Member Organizations: $2500

Multiple User License (20-40 users)
Organizational Member: $3750
Non-Member Organizations: $4500

If you need a license with more than 40 users, please contact [email protected] for custom pricing.

 

To register please create an account or log in. 

To register additional people or someone other than yourself, click on Register Someone Else after logging in. After entering their contact details, click on their profile icon below and select the appropriate registration type from the Registration Options box. To edit their contact details, highlight their profile icon by clicking on it and then clicking on the edit icon below their status information. 

To cancel your own registration, click the Cancel My Registration button. To cancel other registrations, click Proceed to Checkout and remove the items from your cart on the next page.

When
6/30/2021
Where
ONLINE

Sign In

To register please create an account or log in. 

To register additional people or someone other than yourself, click on Register Someone Else after logging in. After entering their contact details, click on their profile icon below and select the appropriate registration type from the Registration Options box. To edit their contact details, highlight their profile icon by clicking on it and then clicking on the edit icon below their status information. 

To cancel your own registration, click the Cancel My Registration button. To cancel other registrations, click Proceed to Checkout and remove the items from your cart on the next page.