This collection of content items will provide attendees with a complete overview of the academic books ecosystem, giving them the “quick start” they need to navigate this evolving landscape. The program is composed of several “modules” touching on all major facets of books publishing—financial skills and business models; marketing, editorial, and production; digital workflows, and the future of books publishing—each led by experts in their respective fields.
The course has been designed especially for earlier- to mid-career professionals currently working in scholarly publishing and hoping to gain a more rounded perspective on the books publishing environment. It will also be useful to vendors and librarians who wish to enhance their understanding of books publishing. Access to modules is valid for 6 months from time of purchase.
Modules
| Module 1 |
The Business of Academic Books Publishing |
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Preview Module 1>> |
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Vivian Berghahn, Berghahn Publishing |
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Ashley Runyon, University Press of Kentucky |
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- The books P&L
- Assessing the financial success of an existing portfolio
- Assessing the financial success of a new book or series
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| Module 2 |
Acquisitions |
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Gita Manaktala, MIT Press |
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Lauren Schultz, AIP Publishing |
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- Author and editor recruitment and management
- The review process for books
- Development
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| Module 3 |
Production and Editorial |
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Kate Warne, University of California Press |
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Meg White, Delta Think |
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- Editing and design
- Print vs. digital
- Production challenges
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| Module 4 |
Sales and Business Modules |
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Lisa Nachtigall, Oxford University Press |
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Allison Durocher, American Academy of Pediatrics |
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Marit Vagstad, Springer Nature |
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- Markets for scholarly books (institutional, retail, direct,
special, etc.)
- The role of resellers
- Licensing and role of eBook aggregators
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| Module 5 |
Marketing |
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Stephanie Williams, Wayne State University Press |
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Emily Hamilton, University of Minnesota |
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- Marketing strategy
- Marketing tactics, ops, and execution
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| Module 6 |
The Future of Book Publishing |
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Charles Watkinson, University of Michigan Library |
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Kelley Squazzo, Project MUSE |
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Heather Staines, DeltaThink |
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- Open Access books
- The future of the academic monograph
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| Module 7 |
Digital Workflows |
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Bill Kasdorf, Kasdorf & Associates, LLC |
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Barbara Kline Pope, Johns Hopkins University Press |
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Jabin White, ITHAKA |
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- Accessibility
- Standards
- Metadata
- Working with eBook platform partners
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Registration Pricing
Individual User License
For an Individual User subscription, please select the Individual User Pass registration type.
Single User License
Member: $250
Non-Member: $300
Multiple Users License
To purchase a subscription for 5 or more users, select the appropriate Multiple User registration type and then provide the name and email address for each user. Each user will have their own log in credentials and will receive a separate confirmation email after we process your order.
Multiple User License (5-9 users)
Organizational Member: $1125
Non-Member Organizations: $1350
Multiple User License (10-19 users)
Organizational Member: $2150
Non-Member Organizations: $2500
Multiple User License (20-40 users)
Organizational Member: $3750
Non-Member Organizations: $4500
If you need a license with more than 40 users, please contact [email protected] for custom pricing.
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